Explainer video
About a minute and a half, with an Australian voiceover. The Facebook groups and Marketplace hassle, then UniformHub: every school, every sport, real app screens, paying with Stripe, pick-up in the chat and selling in a minute.
For the UniformHub team, schools, clubs and P&Fs
Everything you need to share UniformHub.
The explainer video, pitch deck, one-pagers, social posts, emails, logos, badges, photos and real app screens. Grab a single piece below, or take the lot in one zip.
Video
The explainer
Play it at sign-on, post it, or put it on your school or club page.
Vertical cut (9:16)
For Reels, Stories and TikTok.
Explainer — the cinematic cut Alt
The same story as a dark launch film: one motivated light per scene, the old way's dying pin becoming the spark that ignites the app, and the real 10,910-school map assembling as a constellation. Same voiceover, same facts; pick whichever cut suits the room.
Cinematic cut (9:16)
The dark cut for Reels, Stories and TikTok, with burned-in captions.
Social reels (9:16, 15 to 30 seconds)
Cut from the explainer for Instagram, Facebook and TikTok. Captions are burned in, since most people watch muted.
Is this still available?
No cash at the gate
Sold? It vanishes.
List it in a minute
Every school. Every sport.
The same five, from the cinematic cut
Alternates cut from the dark cinematic explainer — the same voiceover, burned captions and post captions as the reels above.
Is this still available? Cinematic
No cash at the gate Cinematic
Sold? It vanishes. Cinematic
List it in a minute Cinematic
Every school. Every sport. Cinematic
Post captions for the reels
Is this still available? (28 s): uniformhub-reel-1-is-this-still-available.mp4 Still scrolling Facebook groups and Marketplace for your school’s size 10 blazer? There’s a better way. 💚 UniformHub: every school, every sport, one place. Made by parents, for parents. Free on the App Store: search UniformHub · apps.apple.com/au/app/id6787400499 #UniformHub #preloved #schooluniforms #backtoschool #juniorsport #parentlife No cash at the gate (26 s): uniformhub-reel-2-no-cash-at-the-gate.mp4 No chasing replies. No cash at the gate. Pay by card right in the app, through Stripe, then sort pick-up in the chat. 🔒 Free on the App Store: search UniformHub · apps.apple.com/au/app/id6787400499 #UniformHub #preloved #schooluniforms #backtoschool #juniorsport #parentlife Sold? It vanishes. (24 s): uniformhub-reel-3-sold-it-vanishes.mp4 “Is this still available?” Not on UniformHub. Pick your school or sport, filter by size and condition, and if it’s listed, it’s available. If it sells, it vanishes. ✨ Free on the App Store: search UniformHub · apps.apple.com/au/app/id6787400499 #UniformHub #preloved #schooluniforms #backtoschool #juniorsport #parentlife List it in a minute (26 s): uniformhub-reel-4-list-it-in-a-minute.mp4 Kids grow. Fast. Snap the outgrown blazer and list it in about a minute. Set up payouts with Stripe once, and your share goes to your Stripe account when it sells. 🧥 Free on the App Store: search UniformHub · apps.apple.com/au/app/id6787400499 #UniformHub #preloved #schooluniforms #backtoschool #juniorsport #parentlife Every school. Every sport. (22 s): uniformhub-reel-5-every-school-every-sport.mp4 Over 10,000 Australian schools, and club gear for 20 sports, all in one app. Pick yours and find the right size in seconds. 🏫⚽ Free on the App Store: search UniformHub · apps.apple.com/au/app/id6787400499 #UniformHub #preloved #schooluniforms #backtoschool #juniorsport #parentlife
One-pagers
Print it, email it, pin it up
For families
A4. Hand out at sign-on, attach to emails, or print for the uniform shop.
For schools and clubs
A4. For principals, business managers, P&Fs and club committees.
QR poster
A4. Pin it at the uniform shop, clubrooms or canteen: scan to get the app.
Banners
Covers, signatures and the share image
Facebook cover
LinkedIn banner
Email signature
Share image (links)
Emails
Ready to send
Swap the [brackets] for your details. The HTML versions load their images from this site.
To a school
Subject (pick one): - A free, year-round uniform swap for [School] families - Preloved [School] uniforms, all in one place --- Hi [Name], I'm [Your name], a [school] parent and one of the people behind UniformHub, a new marketplace for preloved school uniforms and club sports gear, made by parents for parents. Families can buy and sell [School] uniforms in a couple of taps. They filter by item, size, condition and price, chat in the app to arrange pick-up, and pay securely in the app, so no cash changes hands. Sold items disappear automatically, so everything listed is available. It works year-round with no stall to staff, no cash tin and no racks to sort, and it costs the school nothing. Would you be happy to share it with families? I've attached a one-page overview and a short newsletter blurb you can paste straight in. I'm also happy to drop off QR posters for the uniform shop. Thanks so much, [Your name] [Phone] · contact@uniformhub.app · Get the app: apps.apple.com/au/app/id6787400499
To a club
Subject (pick one): - Make outgrown [Club] gear easy to pass on - A home for preloved [Club] kit --- Hi [Name], I'm [Your name], a [Club] parent and one of the people behind UniformHub, a marketplace for preloved club sports gear and school uniforms, made by parents for parents. Members can list outgrown jerseys, boots, hoodies and gear in about a minute, with the club's name on the listing. Other families find it by sport, item and size, sort pick-up in the in-app chat and pay securely in the app. It's an easy win for families before the season starts, and there's nothing for the club to run. Could you share it with members, maybe at registration or in the next newsletter? A one-pager and a ready-to-paste blurb are attached. Cheers, [Your name] [Phone] · contact@uniformhub.app · Get the app: apps.apple.com/au/app/id6787400499
Newsletter blurb (short)
Outgrown uniforms or club gear? Buy and sell preloved, in one place, on UniformHub. Search by school, sport, item, size and condition, chat to arrange pick-up, and pay securely in the app. Free on the App Store: apps.apple.com/au/app/id6787400499
Newsletter blurb (longer)
Preloved uniforms and sports gear, sorted. UniformHub is a new marketplace made by parents, for parents. Every school and every sport is in one place. Filter by school or sport, item, size, condition and price, and sort pick-up in the in-app chat. Payment is by card, in the app, through Stripe, so there's no cash at the gate, and sold items disappear automatically. Listing takes about a minute. Grown out of it? Someone's growing into it. Download it free on the App Store: apps.apple.com/au/app/id6787400499 Facebook and Facebook Marketplace are trademarks of Meta Platforms, Inc., and Stripe is a trademark of Stripe, Inc. UniformHub isn’t affiliated with or endorsed by Meta.
Parent-to-parent message
Found this for outgrown uniforms and sports gear: every school and sport in one place, sold items disappear, and you pay in the app (no cash). Free on the App Store 👉 apps.apple.com/au/app/id6787400499
Brand
Logos, colours, type, characters and badges
Logos
Logo
Logo for dark backgrounds
Logo mark
App icon
QR code to the App Store
Colours
Type
Plus Jakarta Sans
Headlines and body, the app’s own font. ExtraBold for headlines, Medium for text. Google Fonts
Caveat
Hand-written asides only, like “about a minute!”. Google Fonts
The mascots
The blazer and the #8 jersey act out the messages. Use them as they are; don’t redraw them.
blazer cheer
blazer happy
blazer hello
blazer idle
blazer point
blazer surprised
blazer wink
blazer worried
jersey cheer
jersey happy
jersey hello
jersey idle
jersey point
jersey surprised
jersey wink
jersey worriedUniform and gear icons
Trust badges
- Apple’s App Store badge and Stripe’s “Powered by Stripe” badge are official artwork: use them exactly as supplied, never recoloured, outlined or covered, and keep clear space around them.
- The app is live on the App Store. Every button, link and QR code goes to apps.apple.com/au/app/id6787400499, so people can download it.
- Wherever the App Store badge appears, add Apple’s trademark line in small print.
- “Secure checkout” and “Proudly Australian owned” are UniformHub’s own chips. Never use the licensed Australian Made logo.
App screens
The real app
Real UniformHub screens with example listings: “Your School” stands in for real school names, and the photos are our own.
Words and rules
Say it the UniformHub way
Warm, quick and a little cheeky. Only claim what the app does today.
Tagline
Every school. Every sport. One place.
Playful line
Grown out of it? Someone's growing into it.
Sign-off
Made by parents, for parents.
One sentence
UniformHub is the easy, local way to buy and sell preloved school uniforms and club sports gear: every school and every sport in one place, made by parents for parents.
Short paragraph
Kids grow fast and uniforms aren't cheap. UniformHub puts uniforms from 10,910 Australian schools and club gear for 20 sports in one searchable place. Filter by school or sport, item, size, condition and price; chat to arrange pick-up; and pay securely by card in the app, through Stripe. Listing takes about a minute, fees are shared and kept low, and good gear gets a second life with another local family.
The 15 messages
- By parents, for parentsWe're school-run parents too, so we built the app we wished we had.
- Every school, one placeFind your school's uniforms without trawling a dozen different groups.
- Every sport, one placeAFL, netball, soccer, swimming, rugby, hockey: club and community gear for 20 sports lives here too.
- Find it in secondsFilter by school, sport, item, size, condition and price. Found it.
- Only see what you needFilter by your school or sport, and the feed shows just what fits.
- No surprises at pick-upEvery listing shows its condition up front, so what you see is what you get.
- Pick-ups that suit youSet your preferred distance, or look at everything.
- Listed means availableIf you can see it, you can buy it. No more "is this still available?"
- Sold? It vanishes.Sold items disappear on their own. Sellers don't need to update a thing.
- Sort pick-up in the chatAgree a time and place in the in-app chat.
- No cash, no stressPay securely by card in the app, through Stripe. No ATM dash, no awkward change at the gate.
- Community firstGood gear stays local, passed from one family to the next.
- List it in a minuteSnap a photo, add the details and post it. About a minute.
- Fair fees, sharedBuyer and seller each pay a small fee, kept as low as possible. You see the total before you pay.
- Better for the planetGive good gear a second life. Better for your budget and better for the planet.
Rules for every piece
- Only claim what the app does today. No invented numbers, savings or user counts.
- Never show real school or club names, crests or other brands in marketing art: “Your School” and “Your Club” stand in.
- Facebook groups and Marketplace can be named in fair comparisons, in Facebook’s colours and layout, but never with Facebook, Meta or Messenger logos. Add the trademark line.
- Stripe is named as the payment processor; use its official badge as supplied.
Trademark lines
Facebook and Facebook Marketplace are trademarks of Meta Platforms, Inc., and Stripe is a trademark of Stripe, Inc. UniformHub isn’t affiliated with or endorsed by Meta.
Apple and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.
Social posts
Sascha’s pictorial, carousel and stories
The board-game poster in A3 for print and 4:5 for socials, a seven-tile carousel, and three stories.
Pictorial poster
All 15 messages as a board game: from "Grown out of it?" to "Someone’s growing into it."
Carousel (1080 × 1350)
Stories (1080 × 1920)
Captions