# UniformHub message house

The single source for every word in the launch kit. Change a line here first, then in the piece that uses it. Every claim must match the app facts sheet, which records what the app actually does (checked against the code on 22 October 2026).

## The basics

- **Name:** UniformHub (one word, capital U and H)
- **What it is:** the marketplace for preloved school uniforms and club sports gear
- **Tagline:** Every school. Every sport. One place.
- **Playful line:** Grown out of it? Someone's growing into it.
- **Sign-off:** Made by parents, for parents.
- **One sentence:** UniformHub is the easy, local way to buy and sell preloved school uniforms and club sports gear: every school and every sport in one place, made by parents for parents.
- **Short paragraph:** Kids grow fast and uniforms aren't cheap. UniformHub puts uniforms from 10,910 Australian schools and club gear for 20 sports in one searchable place. Filter by school or sport, item, size, condition and price; chat to arrange pick-up; and pay securely by card in the app, through Stripe. Listing takes about a minute, fees are shared and kept low, and good gear gets a second life with another local family.
- **Links:** the App Store, https://apps.apple.com/au/app/id6787400499 (free for iPhone and iPad, live since 22 October 2026) · contact@uniformhub.app

## Voice

Warm, quick and a little cheeky, like the funniest parent at school pick-up. Plain Australian English (colour, organise, pick-up, footy, uni). Short sentences. Talk to "you". Jokes come from real school-run moments, never at anyone's expense.

Rules for every piece:
- Only claim what the app does today. No invented numbers, savings figures or user counts.
- Facebook groups and Facebook Marketplace may be named in fair comparisons. The old-way scenes use Facebook's colours and familiar layout (feed cards, Like / Comment / Share, Marketplace picks, Messenger bubbles, red notification counts) so the hassle is instantly recognisable, with made-up people and groups. Never use Facebook, Meta or Messenger logos or wordmarks, and always carry the trademark line.
- Apple's "Download on the App Store" badge and Stripe's "Powered by Stripe" badge are used exactly as supplied (`brand/assets/badges`, via `brand/badges.mjs`). Apple's badge links to UniformHub on the App Store. Our own "Secure checkout" and "Proudly Australian owned" chips sit beside them. Never use the licensed Australian Made logo. No other third-party brands, and no real school or club names in marketing art.
- Every call to action (buttons, links and QR codes) goes to the App Store, so people can download the app. The one exception is the small Android line on the landing page (FAQ and footer only), for people without an iPhone.
- Check every feature claim against app-facts.md, including its "Don't claim" list.
- The blazer and the #8 jersey are the mascots. They act out the messages; the words stay clear without them.

## Sascha's 15 messages

| # | Message (brief) | Headline | One-liner | Chip |
|---|---|---|---|---|
| 1 | Developed by parents for parents | By parents, for parents | We're school-run parents too, so we built the app we wished we had. | Parent-made |
| 2 | All schools, one place | Every school, one place | Find your school's uniforms without trawling a dozen different groups. | All schools |
| 3 | All club and community sport, one place | Every sport, one place | AFL, netball, soccer, swimming, rugby, hockey: club and community gear for 20 sports lives here too. | 20 sports |
| 4 | Fully searchable: filter by school, sport, item, size, condition and price | Find it in seconds | Filter by school, sport, item, size, condition and price. Found it. | Smart filters |
| 5 | Save your schools and sports | Only see what you need | Filter by your school or sport, and the feed shows just what fits. | Your school, your sport |
| 6 | Transparent condition: no surprises at pick-up | No surprises at pick-up | Every listing shows its condition up front, so what you see is what you get. | Honest condition |
| 7 | Nominated pick-up location: set a distance or see everything | Pick-ups that suit you | Set your preferred distance, or look at everything. | Your distance |
| 8 | If it's listed, it's available | Listed means available | If you can see it, you can buy it. No more "is this still available?" | Always current |
| 9 | Sold items disappear, no updates needed | Sold? It vanishes. | Sold items disappear on their own. Sellers don't need to update a thing. | Auto-removed |
| 10 | Pick-up arranged in the in-app chat | Sort pick-up in the chat | Agree a time and place in the in-app chat. | In-app chat |
| 11 | Secure in-app payment: no cash needed | No cash, no stress | Pay securely by card in the app, through Stripe. No ATM dash, no awkward change at the gate. | Secure payment |
| 12 | Community based | Community first | Good gear stays local, passed from one family to the next. | Local families |
| 13 | Quick upload: photo and list in a minute | List it in a minute | Snap a photo, add the details and post it. About a minute. | 1-minute listing |
| 14 | Fees shared between buyer and seller, kept low | Fair fees, shared | Buyer and seller each pay a small fee, kept as low as possible. You see the total before you pay. | Low, shared fees |
| 15 | Sustainability | Better for the planet | Give good gear a second life. Better for your budget and better for the planet. | Second life |

Grouped for layouts with five panels:
1. **One place, by parents:** 1, 2, 3, 12
2. **Find exactly what fits:** 4, 5, 7
3. **No surprises:** 6, 8, 9
4. **Easy, safe and fair:** 10, 11, 13, 14
5. **Better for the planet:** 15

## Landing page

- **Hero eyebrow:** Preloved school uniforms & club sports gear
- **Hero headline:** Every school. Every sport. One place.
- **Hero sub:** Buy and sell preloved uniforms and sports gear with local families. Find the right size in seconds, chat to arrange pick-up, and pay securely in the app.
- **Primary button:** Get the app (opens UniformHub on the App Store) · **Secondary:** Free on the App Store
- **Small print under buttons:** Free to download. Free to list.
- **App Store line:** Search UniformHub on the App Store
- **Android line (landing page FAQ and footer only):** On Android? Use UniformHub in your browser. ("Use UniformHub in your browser" links to the web app; the App Store stays the main button.)
- **Sticker:** Made by parents, for parents
- **How it works:** 1. Snap and list (about a minute). 2. Find and chat (filter by school or sport, then chat in the app). 3. Pay and pick up (secure in-app payment, local pick-up).
- **Sold demo caption:** Sold? It disappears. No "is this still available?" ever again.
- **Fees:** Fair fees, shared. Listing is free. When something sells, buyer and seller share a small fee that covers secure payment and keeps UniformHub running, kept as low as possible. You always see the total before you pay.
- **Sustainability:** Grown out of it? Someone's growing into it. Every blazer, hoodie and pair of boots that changes hands is one more that gets a second life.
- **Schools and clubs:** Bring UniformHub to your community. No stall to run, no cash tin, no racks to sort. Share one link with your families and let them buy and sell what they need, year-round.
- **Final call:** Clean out the cupboard. Kit out the kids.
- **"Sound familiar?" section (the Facebook shuffle):** headline "Facebook groups and Marketplace weren’t made for school uniforms." Sub: "Scrolling past couches and moving sales for your school’s size 10 blazer. Chasing replies. Cash at the gate. It eats whole evenings." Panel label: "On Facebook groups & Marketplace". Old-way chat bubbles: "Scroll… scroll… scroll…", "Wrong school. Wrong size.", "Is this still available?", "Sorry, sold last week!", "Cash only. No-show." Aside: "There goes Saturday morning." The UniformHub way: Your school. Your size. Listed means available. Condition up front. Pick-up sorted in the chat (the exact location is only shared once you message the seller). Pay in the app, by card, through Stripe.
- **How it works headline:** Three steps. That's it.
- **Features headline:** Everything you need. Nothing you don't.
- **Video headline:** UniformHub in about a minute
- **Schools and clubs benefits:** No volunteer roster · No cash handling · Works all year round · Free for your school or club *(confirm)*. Buttons: Get the school & club pack · Email us.
- **Share card:** Every school. Every sport. One place. Preloved uniforms & club sports gear, made by parents for parents.
- **Coverage strip:** 10,910 schools and campuses · every state and territory · 20 sports · 37 uniform items. Listings depend on what families share.
- **Coverage section (landing page):** eyebrow "What’s in the app today"; headline "Your school’s already in here."; sub "10,910 schools and campuses, in every state and territory, are already in UniformHub. Type two letters and pick yours. Club and community gear for 20 sports lives right alongside." Stats: 10,910 schools & campuses · 8 states & territories · 20 sports · 37 uniform items. A dot map of Australia shows each state’s count (from app-facts.md). Sports card: "Every sport, one place", the 20 sports, and "Each sport has its own items, from netball dresses to footy boots. Selling club gear? Add your club’s name to the listing." Under it: "Listings depend on what families share. Can’t find it? Post a Wanted to Buy and let sellers come to you."
- **Real app section:** eyebrow "The real thing"; headline "This is the actual app."; sub "No mock-ups here. These are real UniformHub screens, as the app works today, with example listings." Captions: The Uniforms feed (newest first, with size, price, condition and suburb on every card) · Pick your school (start typing your school’s name, or narrow it down by state) · The Sports tab (club and community gear for 20 sports, each with its own items) · Filters (school, item, size, condition, price and distance) · Your distance (set a feed radius from 5 to 100 km, or show all listings) · Every listing (size, category, condition and pick-up area up front; message the seller or tap Buy now).
- **Payments steps (as built on the landing page):** 1. "Tap Buy now": Found the one? Tap Buy now on the listing. Or agree a price in the chat, and the seller sends you a payment request. 2. "See the total. Pay by card.": Checkout shows the listing price, the service and processing fee, and the total before you pay. You pay by card, through Stripe. 3. "Paid. And gone from the feed.": The seller’s share goes to their Stripe account, and the listing drops out of the feed on its own. 4. "Sort pick-up. Mark as collected.": Agree a time and place in the chat and follow it from Paid to Pickup to Collected. Once it’s in your hands, tap Mark as collected. Cards: "Card only, through Stripe" (No cash, no bank transfers, no awkward change at the gate. Keep payments in the app.) · "Selling? Set up payouts once" (It takes about 2 minutes. Bank and ID details go to Stripe, never to UniformHub.) · "Fair fees, shared".
- **Schools and clubs facts:** "Schools: your school is already in the app. Families filter the Uniforms tab by school." "Clubs: members list gear under their sport and add your club’s name to the listing."
- **Payments section:** eyebrow "Payments by Stripe"; headline "Pay in the app. No cash. No chasing." Steps: 1. Tap Buy now, or agree a price in chat and the seller sends a payment request. 2. Checkout shows the listing price, the service and processing fee and the total, and you pay by card through Stripe. 3. The seller's share goes to their Stripe account and the listing drops out of the feed on its own. 4. Sort pick-up in the chat, then tap Mark as collected. Trust lines: "Your card details are never stored by UniformHub." Sellers: set up payouts with Stripe once (about 2 minutes); bank and ID details go to Stripe, never to UniformHub.
- **Trademark line (footer):** Facebook and Facebook Marketplace are trademarks of Meta Platforms, Inc., and Stripe is a trademark of Stripe, Inc. UniformHub isn’t affiliated with or endorsed by Meta.
- **Apple trademark line (wherever the App Store badge appears):** Apple and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.
- **Marketplace message on the page and in the video:** the Messenger bubble uses Marketplace’s own default message, "Hi, is this still available?"
- **Trust badges:** Download on the App Store · Powered by Stripe · Secure checkout (Card payments) · Proudly Australian owned.
- **QR poster headline:** Outgrown it? Pass it on. (CTA: Scan to get the app)
- **App Store badge:** Download on the App Store (short form: On the App Store)

### FAQ

- **What can I buy and sell?** School uniforms (shirts, dresses, jumpers, blazers, hats, bags) and club and community sports gear (jerseys, boots, dresses, hoodies, equipment).
- **Which schools and sports are on UniformHub?** 10,910 schools and campuses across every state and territory, plus club and community gear for 20 sports. Selling club gear? Add your club's name to the listing.
- **How do I pay?** By card, in the app, through Stripe. Your card details are never stored by UniformHub, and no cash changes hands at pick-up.
- **How do sellers get paid?** The first time you sell, you set up payouts with Stripe (about 2 minutes). When something sells, your share goes to your Stripe account. Bank and ID details go to Stripe, never to UniformHub.
- **How does pick-up work?** You see each item's pick-up area, set how far you're happy to travel, and agree a time and place in the in-app chat.
- **What does it cost?** The app is free to download, and listing is free. When an item sells, a small fee is shared between buyer and seller, kept as low as possible. You see the full breakdown before you pay.
- **What if something has already sold?** When it's paid for in the app, the listing drops out of the feed on its own, and listings expire after eight weeks, so the feed stays current.
- **How do I get the app?** Download it free from the App Store on your iPhone or iPad. Search UniformHub, or tap Download on the App Store. On Android? Use UniformHub in your browser.

## Explainer video script v2 (about 85 seconds, Australian voice)

Spoken lines are in quotes; screen text in brackets. Every line is checked against app-facts.md.

1. **Cold open:** "Kids grow. Fast. One minute the blazer fits... the next, the sleeves are halfway up their arms." [Grown out of it?]
2. **The Facebook shuffle:** "So it's back to the Facebook groups and Marketplace. Scroll... scroll... scroll. Couches. Bikes. Somebody's moving sale. Wrong school, wrong size, and every second message is... 'is this still available?'" [Sound familiar?]
3. **Chasing:** "Then it's chasing replies, cash at the gate, and hoping they actually turn up." [There goes Saturday morning]
4. **Meet UniformHub:** "There's a better way. Meet UniformHub. Every school. Every sport. One place. Made by parents, for parents." [Every school. Every sport. One place.]
5. **Coverage:** "Over ten thousand Australian schools, and club gear for twenty sports, all in one app." [10,910 schools · 20 sports]
6. **Find it:** "Pick your school or sport, then filter by item, size, condition and price. Found it." [Find it in seconds]
7. **No surprises:** "Condition's shown up front, so there are no surprises at pick-up. Set how far you'll travel, or see everything." [No surprises at pick-up]
8. **Always current:** "If it's listed, it's available. Once it sells, it vanishes. No updates needed." [Sold? It vanishes.]
9. **Pay with Stripe:** "Tap Buy now and pay by card, right in the app. Payments are handled by Stripe, and your card details are never stored by UniformHub. No cash. No awkward change." [Pay in the app with Stripe]
10. **Pick-up:** "Then sort pick-up in the chat." [Sort pick-up in the chat]
11. **Sell:** "Selling? Snap a photo and list it in about a minute. Set up payouts with Stripe once, and when it sells, your share goes to your Stripe account. Fees are shared, and kept as low as possible." [List it in a minute]
12. **Planet and community:** "Better for your budget, better for the planet, and good gear stays in your community." [Better for the planet]
13. **End card:** "UniformHub. Grown out of it? Someone's growing into it." [Every school. Every sport. One place. Free on the App Store: Search UniformHub]

The first version of the script (no Facebook or Stripe, "every club") is in Git history; its voiceover is `video/voice/take-a.mp3`.

The same script is also shot as **the cinematic cut** ("NIGHTLIGHT", `video/explainer-cinema/`): identical words and claims, a dark launch-film treatment. Screen text differs only where this file already allows (the fixed lines above).

## Schools and clubs deck (16:9)

1. **Cover:** UniformHub. Every school. Every sport. One place. For schools, P&F committees and clubs.
2. **Kids grow fast:** Uniforms and kit are a big cost, and kids outgrow them long before they wear out.
3. **Preloved is a hassle today:** Facebook groups and Marketplace posts buried among everything else, sizes and condition left out, stalls that open twice a term, cash, and "is this still available?"
4. **It lands on volunteers:** Secondhand stalls and swap days take volunteer hours, cash handling and storage, and families still miss out.
5. **Meet UniformHub:** One marketplace for every school's uniforms and club gear for 20 sports. Made by parents, for parents.
6. **How it works:** Snap and list. Find and chat. Pay and pick up.
7. **What families get:** the 15 messages as a grid.
8. **Safe, simple and fair:** in-app chat, secure card payment through Stripe, honest condition, sold items disappear, fees shared and kept low.
9. **Good for your community:** gear stays local, less waste, less spend, and no stall to run.
10. **How you can help:** Put UniformHub in your newsletter, add it to your uniform page and socials, pin the QR poster at the uniform shop or clubrooms, mention it at sign-on and orientation. We supply everything, ready to copy and paste.
11. **What it costs your school or club:** Nothing. Families pay a small shared fee only when something sells. *(Confirm with Sascha before sending.)*
12. **Let's get started:** contact@uniformhub.app · Search UniformHub on the App Store · QR code to the App Store

## One-pagers

**For families:** headline "Every school. Every sport. One place."; the 15 messages as five grouped panels; how it works in three steps; QR code to the App Store; Download on the App Store.

**For schools and clubs:** headline "Bring UniformHub to your families"; the volunteer-free swap shop pitch; what families get; how to share it (newsletter, uniform page, QR poster, sign-on day); no cost to the school or club *(confirm)*; contact.

## Emails

### To a school (principal, business manager, uniform shop or P&F)

**Subject options:** A free, year-round uniform swap for [School] families · Preloved [School] uniforms, all in one place

Hi [Name],

I'm [Your name], a [school] parent and one of the people behind UniformHub, a new marketplace for preloved school uniforms and club sports gear, made by parents for parents.

Families can buy and sell [School] uniforms in a couple of taps. They filter by item, size, condition and price, chat in the app to arrange pick-up, and pay securely in the app, so no cash changes hands. Sold items disappear automatically, so everything listed is available.

It works year-round with no stall to staff, no cash tin and no racks to sort, and it costs the school nothing.

Would you be happy to share it with families? I've attached a one-page overview and a short newsletter blurb you can paste straight in. I'm also happy to drop off QR posters for the uniform shop.

Thanks so much,
[Your name]
[Phone] · contact@uniformhub.app · Get the app: apps.apple.com/au/app/id6787400499

### To a club (president, registrar or canteen and merch lead)

**Subject options:** Make outgrown [Club] gear easy to pass on · A home for preloved [Club] kit

Hi [Name],

I'm [Your name], a [Club] parent and one of the people behind UniformHub, a marketplace for preloved club sports gear and school uniforms, made by parents for parents.

Members can list outgrown jerseys, boots, hoodies and gear in about a minute, with the club's name on the listing. Other families find it by sport, item and size, sort pick-up in the in-app chat and pay securely in the app. It's an easy win for families before the season starts, and there's nothing for the club to run.

Could you share it with members, maybe at registration or in the next newsletter? A one-pager and a ready-to-paste blurb are attached.

Cheers,
[Your name]
[Phone] · contact@uniformhub.app · Get the app: apps.apple.com/au/app/id6787400499

### Newsletter blurb (schools and clubs paste this)

**Short:** Outgrown uniforms or club gear? Buy and sell preloved, in one place, on UniformHub. Search by school, sport, item, size and condition, chat to arrange pick-up, and pay securely in the app. Free on the App Store: apps.apple.com/au/app/id6787400499

**Longer:** **Preloved uniforms and sports gear, sorted.** UniformHub is a new marketplace made by parents, for parents. Every school and every sport is in one place. Filter by school or sport, item, size, condition and price, and sort pick-up in the in-app chat. Payment is by card, in the app, through Stripe, so there's no cash at the gate, and sold items disappear automatically. Listing takes about a minute. Grown out of it? Someone's growing into it. Download it free on the App Store: apps.apple.com/au/app/id6787400499

### Parent-to-parent message (group chats)

Found this for outgrown uniforms and sports gear: every school and sport in one place, sold items disappear, and you pay in the app (no cash). Free on the App Store 👉 apps.apple.com/au/app/id6787400499

## Social captions

1. Grown out of it? Someone's growing into it. 💚 Buy and sell preloved school uniforms and club gear on UniformHub. Every school. Every sport. One place.
2. The blazer fits for about five minutes. Then the sleeves start creeping. List the outgrown one in a minute, find the next size up in seconds. 🧥
3. "Is this still available?" Not on UniformHub. If it's listed, it's available. If it sells, it vanishes. ✨
4. No cash. No stress. Sort pick-up in the chat and pay securely in the app. 🔒
5. Footy boots, netball dresses, club hoodies. The sport stuff lives here too. ⚽🏉🏐
6. Made by parents, for parents. Because the school run is chaotic enough. 💚

Link line (end every post with it): Free on the App Store: search UniformHub · apps.apple.com/au/app/id6787400499

Hashtags (pick three or four): #UniformHub #preloved #schooluniforms #backtoschool #secondhand #sustainableliving #parentlife #juniorsport